Free ShippingFree Shipping for orders over £130

Money GuaranteeWithin 30 days for an exchange.

Online Support24 hours a day, 7 days a week

Flexible PaymentPay with Multiple Credit Cards

Welcome About Us - Fragrance First

Welcome to Fragrance First, your premier destination for luxury perfumes and fine fragrances in South Africa. At Fragrance First, we believe that a fragrance is more than just a scent—it's an expression of your identity, a way to capture memories, and a tool to create unforgettable impressions.

Our Mission

Our mission is to bring you the finest selection of perfumes from around the world, ensuring that you can find the perfect scent to match any mood, occasion, or personal style. We are passionate about fragrances and are dedicated to helping our customers discover scents that resonate with them on a deep, personal level.

Our Collection

At Fragrance First, we offer an extensive range of perfumes from globally renowned brands and niche artisans. Whether you’re searching for a timeless classic, a trendy new release, or a unique, hard-to-find fragrance, we have something to suit every preference. Our curated collection includes scents for men, women, and unisex options, ensuring that everyone can find their perfect match.

Why Choose Us?

Expert Curation: Our team of fragrance enthusiasts carefully selects each perfume in our store, ensuring only the highest quality and most captivating scents are available to you.

Authenticity Guaranteed: We are committed to offering 100% authentic products, so you can shop with confidence knowing that your fragrances are genuine.

Personalized Service: We strive to offer a personalized shopping experience, with expert guidance to help you find a fragrance that truly suits you.

 

Join Our Fragrance Journey

 

At Fragrance First, we invite you to embark on a sensory journey with us. Explore our collection and discover how the right fragrance can elevate your everyday moments, celebrate special occasions, and create lasting memories.

Thank you for choosing Fragrance First, where every scent tells a story.

Our Team

Pellentesque posuere orci lobortis scelerisque blandit. Donec id tellus
lacinia an, tincidunt risus ac

We are proudly Australian.

Apply Right After Showering

Why: Moisturized skin helps retain the scent longer. Tip: Apply perfume to slightly damp skin for a lasting effect.

Layering Scents

Why: Layering can enhance the complexity and longevity of your fragrance. How: Start with a scented body lotion or oil, followed by your perfume.

Apply to Pulse Points

Why: Pulse points emit heat, which helps diffuse the fragrance. Where: Apply perfume to your wrists, neck, behind your ears, and inner elbows.

Happy CustomersPeople love our products and 70% our customers are returned customers.